Rawn Shah is a strategist for Worldwide Sales Enablement Team at IBM, with a focus on social selling processes, gamification of training and learning management. He is an expert in collaboration and social computing methodologies within organizations and on the Web. He is a business transformation consultant in the Social Software Adoption team in IBM where his primary responsibilities involve measuring and determining the business value of collaboration technologies.
He is the author of seven books, his latest being "Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs" (Wharton School Publishing, 2010). He was also a freelance columnist and editor for technical journals such as JavaWorld, LinuxWorld, Windows NT World Japan, IBM developerWorks Web Services zone. He writes a technically-oriented blog on social computing on IBM MydeveloperWorks. He can be reached at twitter.com/rawn or on LinkedIn. The contents of this blog are his own ideas and opinions and not that of his employer IBM.